Real Estate Lead Performance Tracking- Remove the challenges
You may be a realty agent or have a real estate business. One of the major steps of your real estate marketing campaign is lead generation. It may be easy to draw several leads to your websites. But, are those leads effective and getting converted into customers? The most important thing to make your campaign successful is to track leads. Your capability of maintaining integrity at every step of a real estate transaction can make a difference in the lead performance.
You have gathered leads from different sources. However, it is vital to assess the quality of those leads based on their performance. To ensure easy tracking of the lead performance, you can use an integrated software.
Lead tracking is a highly familiar concept, as it enables you to check the lead activities. By implementing proper lead tracking techniques, your real estate sales department and marketers can work seamlessly.
However, there are some challenges and issues with real estate lead performance tracking. These roadblocks can prevent your teams from have a view of your leads.
Minimal skillset and knowledge
One major barrier to effective real estate lead tracking is the lack of relevant knowledge and skills. Your team tries to track your sales leads manually, and it consumes much time. Moreover, the process needs coordination and skills.
No easy access to applications and tools
Without the best tools, it is not easy to track leads. Real estate agencies that have not invested in these tools are unable to track their leads. They input their lead data manually into the database of a real estate agent portal. Manual data input is slow and may be inaccurate.
Thus, a lead tracking tool is an asset for your real estate business. Throughout the customer journey, you can track the activity. Moreover, you will be able to find the most qualified leads. You may identify the channel sending the best leads to your business website.
Potential customers have cross-channel journeys
You think that due to the available digital channels, you will get more leads. But, marketers find that the cross-channel journeys have made their lead tracking process more complicated. Some websites have implemented Google Analytics for tracking their visitors. However, to get a better solution, you can look for software designed for real estate agents.
You can take advantage of Real Estate Lead Action Plans, as they guide you to converting more leads into loyal customers. As a realty agent, you will get an alert about the right time to send messages, make phone calls and publish Facebook posts. Before accomplishing every task, you have to add a note. The agent will be engaged in the process and provide details to the broker.
The Lead Performance Report will be highly useful for brokers. They can check how agents are following up with their leads. They may also ask for more information about leads. These are some ways to get value from the software.
Before configuring the software for lead tracking solutions, you have to know about your KPIs-
- The number of PPC leads and organic leads
- The number of Marketing Qualified Leads
- Average CPC and the time to close deals
- Sales Qualified Leads
- The closing rate for every type of lead
- Net Profit
- Customer Lifetime Value
- Return on Marketing Investment
There are several techniques for acquiring leads and converting them into customers. However, to track their activities, you need to use a functional software application. Your sales team and marketers can easily track KPIs by using innovative tools. They will learn about different sources from which leads visit your website.